In recent years, the gambling industry has witnessed a substantial surge in advertising efforts, spanning across various media channels, including television, social media, and online platforms. While this uptick in advertising has been beneficial for the industry's growth, it has raised concerns about its impact on vulnerable individuals, such as problem gamblers and underage individuals. There is a growing consensus among experts and advocacy groups that these advertisements may exacerbate gambling-related issues and harm vulnerable populations.
Introduction of new Guidelines on Marketing and Advertising of Gambling and Gambling Related Products
Introduction of new Guidelines on Marketing and Advertising of Gambling and Gambling Related Products
Consultation Document
Your Responses to the Consultation
Research
Findings
Advertising & Marketing Guidelines
The Advertising and Marketing Guidelines shall apply to the marketing, advertising, promotion or any other method designed to target, engage, solicit, incite or otherwise draw attention to gaming.
