In recent years, the gambling industry has witnessed a substantial surge in advertising efforts, spanning across various media channels, including television, social media, and online platforms. While this uptick in advertising has been beneficial for the industry's growth, it has raised concerns about its impact on vulnerable individuals, such as problem gamblers and underage individuals. There is a growing consensus among experts and advocacy groups that these advertisements may exacerbate gambling-related issues and harm vulnerable populations.
Research commissioned by the Betting Gaming & Lotteries Commission in 2023 supports this with key findings suggesting that:
1. Children and youth are aware of and engaging in gambling related activity to a far greater extent and greater numbers than previously thought.
2. The majority of awareness about gambling and gambling products is as a direct result of marketing and advertising of gambling and gambling related products.
3. An overwhelming majority of respondents are not fully aware of the risks related to gambling.
4. There is a sentiment that marketing communications are misleading and do not highlight the risks related to gambling.
Based on the above research findings, the BGLC is actively considering a proposal to implement fresh regulations for the promotion and advertising of gambling and gambling related products in Jamaica.
All stakeholders, including consumers, betting, gambling and lottery operators and members of the public are invited to share their views on these proposals.
- Proceed to the Consultation e-survey
- Proceed to the Complete Consultation Document
- Proceed to Research Findings 1 - Research Findings 2
- Proceed to Proposed Marketing & Advertising Guidelines
Responding to this Consultation
- You can choose to respond to any or all of the questions and we will consider all responses.
- We will publish the names of individuals or the organisations they are responding on behalf of on our website as part of the published responses to this consultation.